TeamFloral

— Contract —

Infusionsoft / Active Campaign Transition

TeamFloral has lots of moving parts, and luckily, we understand what it takes to transition to a large project like the one you have. You can rest assured that we understand how each part of your business operates and are prepared to troubleshoot issues and be proactive about maintaining and eventually improving upon what is already in place. Since a transition of already operating campaigns is essentially instantaneous, we took the liberty of documenting every process, so you know that we are fully aware of each of your currently running projects.

Christmas Campaign

Email Campaign
- Original mock emails that were sent to GUW – Completed Transition
- Current timeline for the email campaign – Completed Transition
- 18.9% of Database Marketable – Still proceeding with Christmas Campaign – Completed Transition

Team Floral Active Campaign

Webinar Campaign
- Integrated with GoToWebinar via Zapier – Completed Transition
Calendly Automated Setups – Completed Transition

Google Review Campaign

Transition/Maintenance – Completed Transition

*Note: Future Potential Improvement- Possibly use the history process to keep the system from sending reviews to people who have gone through it in the past.

Transition of Contacts into Infusionsoft from Floral Shops

Dove Systems API automated Maintenance – Completed Transition

- *Note: Future Potential Improvement- Create more APIs to other systems for contacts.

Q/A – Thorough double checking of contact movements – Completed Transition
Manual Upload of contacts weekly – Confirm how we are getting CSV files into Nates hands (Emailed, FTP Upload, etc.)? – Completed Transition

Anniversary Campaign

Transition/Maintenance – Completed Transition

Email Engagement Campaign

Continue maintaining with Evan Samurin to ensure maximum deliverability – Completed Transition

Broadcasting Reporting, Sending out Emails

Create functional reports to track engagement and deliverability of emails Completed Transition

New Year and Valentines Campaign

Email Campaign – Need to design emails and approval for New Year and Valentines – Completed Transition
Timeline – Need to build timeline for the email campaign – Completed Transition

As we take over every part of what is currently being maintained to run TeamFloral, we will also be building an API that enables you to scale.

Development Of New API System

Creating a new API that will dynamically change the custom HTML of a contacts email will be a powerful new addition, and will take a bit of time to create, but the implications of a full reporting dashboard, sending API, separate SendInBlue accounts, are far reaching and will ultimately help you grow to your 400 shops very quickly. Here is what that timeline looks like:

Here is a highlight of the key milestones from the below timeline:

Dec 7th - Development Start Date
Dec 16th - Old-System Fully Taken Over (Based on GUW availability)
Dec 25th - New Templates Prepped
Jan 10th - Valentines Day Approvals and Campaigns Ready
Jan 15th - Process Created To Send Fully Out of Infusionsoft
Jan 22nd - Ready To Take On New Clients - Through new system

Date

Epic

Details

Dec 7

Old System Overview, Takeover, and Analytics Preparation

Making sure all of the GUW code is running smoothly and that there is thorough testing to make sure nothing falls through the cracks when transferring ownership. Thorough testing of manual upload to make sure no errors occur when tagging and updating contacts.

Try to find a good way to track analytics to prove the worth of the email system to current shops.

Dec 11

SMTP Linking

Building a new API system with an Endpoint to receive JSON from Infusionsoft campaigns. Purchasing multiple SMTP accounts and connecting to each account. (Need Approval from Dan to start the 1st one, then proceed to other current clients once 1st company is successful)

Dec 18

SMTP Testing

Testing JSON sending from Infusionsoft to send test HTML emails through each system appropriately. Setting up a dashboard for individual and full analytics.

Dec 25

Valentines Day Template Prep

Finalize Analytics and prepare monthly reporting to be sent to each shop at a certain time of each month. Preparing the design of HTML emails to be sent, as well as dynamic images and html contact based on shop.

Jan 1

Valentines Approvals And Tests

Get design of each HTML email for Valentines campaign completely prepared and approved. Test the system fully and make sure there are no bugs or issues. Enable logging to capture any issues for full accountability.

Jan 8

Create Processes

Create a process for new shops to have turnkey success through our email program, and create a process around email design, uploading, colors, and other customizations, etc.

Run through processes with a single new client to time how long it takes to get them up and running.

Jan 15

Implement Processes

Fix bugs and open the gates to new customers. Begin to fine-tune monthly reporting to shops as well as reporting for TeamFloral.

Jan 22

Split-Testing and Split Test Reports

Create a simple way to split test email content for holiday campaigns and implement.

Jan 29

Split-Testing and Split Test Reports

Create a simple way to split test email content for yearly reminder email campaigns and implement.

Feb 5

Solidify and Improve

By this point, we are fully up and running with a system that has divided each shop with their own unique SMTP account, split testing for holiday and yearly recurring campaigns, and monthly reporting for each shop individually broken down by individual emails and even split tests, as well as daily reporting for TeamFloral as a whole.

Terms and Conditions

Please keep in mind that sometimes projects take less or more time, depending on what complexities do or don't arise during the project. With our current experience, a project of this size could have the possibility of taking one month longer than projected.

Payment

The amount for services rendered is $8,373.00 per month. This payment for services is fixed, regardless of the time spent by the developers and consultants. This payment must be through ACH Transfer to Crimson Select LLC’s account below. Upon signing the service agreement the services will not be carried out until the client has proceeded with payment. The client has 2 options for payment:

1. Pay the full amount ($8,37300) for the monthly services upfront.

2. Pay half of the amount ($4,178) at the beginning of the contract start date and the rest ($4,187) of the payment 15 days into the month of the contract start date.

Start Date For Services

The start date for services can be from 12/07/2020 to 12/30/2020. If this proposal is not accepted in payment to Crimson Select LLC by that time this agreement will be void.

Terms For Approval & Termination

This contract does not become valid until the first payment for services is rendered to Crimson Select LLC. This contract renews every month between Team Floral and Crimson Select LLC until one or both parties decide they no longer want to renew. Each party has the right to terminate the contract at the end of any renewed month as long as Crimson Select LLC and Team Floral are given 15 days notice before the cancellation of services.

Confidentiality

This proposal contains confidential information about the company and the client. Upon receiving this proposal, both parties understand that all information herein must not be disclosed to any other party or unauthorized person.

Transfer Details

Crimson Select LLC.

9127 E Gary Lane

Mesa, AZ 85207

Account Number: 655267562

Routing Number: 122100024